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Thai Lam
Thai Lam

898 Followers

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Published in

UX Vietnam Community

·Oct 27, 2021

Elevating Service Design at The Coffee House by improving the experience at different touchpoints of the service

This project shows how I’ve tried to transform the experience design from just digital touchpoint to offline and service touchpoint, by understanding different pain points of stakeholders, teams, and departments. Background The Coffee House (TCH) has been known as an F&B company that utilizes the power of data by making its…

Service Design

6 min read

Elevating Service Design at The Coffee House by improving the experience at different touchpoints…
Elevating Service Design at The Coffee House by improving the experience at different touchpoints…
Service Design

6 min read


Published in

NYC Design

·Oct 13, 2018

Design thinking is not fancy things, it starts from the basic design elements.

It has been a long time I haven't published on Medium. Recently I jump into a situation where I met many junior designers and had lots of discussion with them. From time to time, the most common problem is the lacking of design thinking in their portfolio and their works. …

Design

3 min read

Design thinking is not fancy things, it starts from the basic design elements.
Design thinking is not fancy things, it starts from the basic design elements.
Design

3 min read


Published in

Prototypr

·Oct 7, 2017

5 tips to start practicing UX design

These tips will help you understand more clearly about the differences between Graphics design, Visual Design, UI and UX design. 1. Forget everything you know about visual design and stop doing anything related to it In at least the first 3 months when you start practicing UX design. Stop doing UI design even thought you are designing a new website, designing a new application. …

UX

5 min read

5 tips to start practicing UX design
5 tips to start practicing UX design
UX

5 min read


Jul 19, 2017

Shipping Fees Transparency on Lazada Indonesia

In this article, I will share about how we (the product team at Lazada) solved business problems (reduce shipping cost handled by Laz) by understanding customer’s motivation and looking at the customer data, following their journey and give them the right information at the right time. More than that, we…

Ecommerce

5 min read

Shipping Fees Transparency on Lazada Indonesia
Shipping Fees Transparency on Lazada Indonesia
Ecommerce

5 min read


Published in

Prototypr

·Apr 21, 2017

Redesign Checkout Process of Lazada Mobile App

Lazada is the biggest E-commerce platform in Southeast Asia, has operation in 6 countries: Indonesia, Thailand, Singapore, Malaysia, Philippines and Vietnam. Its checkout process is complicated and also because of fast pace development, the design is not consistent and still has a lot of usability issues. Working at Lazada, I…

Ecommerce

5 min read

Redesign Checkout Process of Lazada Mobile App
Redesign Checkout Process of Lazada Mobile App
Ecommerce

5 min read


Published in

Prototypr

·Sep 26, 2016

6 Steps in A Common UX Design Process

I got many questions from my friends. So what design process do I use? How do you start? What and how many steps are there? If I just say in a small chat I believe many of my friends will do it wrong. So let’s break it down here. Editor’s…

UX

13 min read

6 Steps in A Common UX Design Process
6 Steps in A Common UX Design Process
UX

13 min read


Feb 15, 2015

The 3 common Misconceptions of UX design, and UI designs.

Things we think we know but actually we don’t know enough about UX. Short Story Everyone talks about UX, and does UX design, but not everyone approaches the right way. There will be misconception, which lead to wrong understanding about UX/UI design and the relationship between them. Long story: UX…

Ux Vs Ui

5 min read

The 3 common misconception of UX design
The 3 common misconception of UX design
Ux Vs Ui

5 min read

Thai Lam

Thai Lam

898 Followers

Founder @ UXVN Community, Designer @ Baemin — http://thailam.site

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