It has been a long time I haven't published on Medium. Recently I jump into a situation where I met many junior designers and had lots of discussion with them. From time to time, the most common problem is the lacking of design thinking in their portfolio and their works. …

These tips will help you understand more clearly about the differences between Graphics design, Visual Design, UI and UX design. 1. Forget everything you know about visual design and stop doing anything related to it In at least the first 3 months when you start practicing UX design. Stop doing UI design even thought you are designing a new website, designing a new application. …

In this article, I will share about how we (the product team at Lazada) solved business problems (reduce shipping cost handled by Laz) by understanding customer’s motivation and looking at the customer data, following their journey and give them the right information at the right time. More than that, we…

Lazada is the biggest E-commerce platform in Southeast Asia, has operation in 6 countries: Indonesia, Thailand, Singapore, Malaysia, Philippines and Vietnam. Its checkout process is complicated and also because of fast pace development, the design is not consistent and still has a lot of usability issues. Working at Lazada, I…

I got many questions from my friends. So what design process do I use? How do you start? What and how many steps are there? If I just say in a small chat I believe many of my friends will do it wrong. So let’s break it down here. Editor’s…

Things we think we know but actually we don’t know enough about UX. Short Story Everyone talks about UX, and does UX design, but not everyone approaches the right way. There will be misconception, which lead to wrong understanding about UX/UI design and the relationship between them. Long story: UX…